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Course Module: 1. AAU Agency/Module 3 - The Client Module 24
Lesson: 04. Cold Email Template
Duration: 07:40
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--- TIMESTAMPS ---
[00:00 -> 00:03] All right. I know a number of you asked me this during the training and I want to get this out
[00:03 -> 00:09] to you right away on my email template. Now remember this is for when I'm emailing somebody about
[00:10 -> 00:16] trying to, you know, go and look for business. These are my words. You tailor this however you
[00:16 -> 00:21] want. I'm going to go through this and show you exactly how I would do this. There are some points
[00:21 -> 00:27] you have to have in here. I had an old template that I used and I was able to find it but obviously
[00:27 -> 00:31] that was quite a while ago and I think I've just, you know, as I've gotten more experience this
[00:31 -> 00:36] version would work out better and I actually did recently do this. You know, not that long ago
[00:36 -> 00:43] with a company I did want to work for and it actually worked. So what I would do is you're doing your
[00:43 -> 00:48] research and you're going through Google and you find, you know, you're going through plumbers
[00:48 -> 00:53] and you see that this guy is missing a phone number and he's got no ad extensions. So we use
[00:53 -> 00:59] that snipping tool. That's what it's called on PC on Mac. I'm not sure what it is but it's a
[00:59 -> 01:04] free little thing. If you don't have it, you can download this to your PC. It's easy but I like
[01:04 -> 01:10] it because you can take a picture of the ad and then you can draw on it. So you click the little pen
[01:10 -> 01:19] and you can circle the fact that their phone number is not there and then you can also, you know,
[01:19 -> 01:24] write down that there's no put that there's no extensions, just copy and you paste it right into
[01:24 -> 01:32] your email. So you want it to go after this spot. So I'll walk you through this and you see hi,
[01:32 -> 01:37] Jim, Joe, Mr. Smith, whatever. I want you to know this is not an automated email. This is important
[01:37 -> 01:42] right here. You want to let them know this is not automated, you're reaching out to them directly.
[01:42 -> 01:48] My name is Mike Mancy. I'm the owner of Mancy Knee Digital. I was researching plumbing businesses
[01:48 -> 01:53] and I came across your Google ad and I noticed a problem with the ad. This is the next part.
[01:53 -> 01:58] This has to be in there. And please note, I did not click it. I know how annoying that can be when
[01:58 -> 02:08] people click your ads and they're not customers. Actually, this I spelled their wrong. There we go.
[02:08 -> 02:14] And they are not customers. And then you post the ad here. Here it's got all of our modifications
[02:14 -> 02:22] on it. And you say, I saw that there was no phone number on the ad and you had no ad extensions on there.
[02:22 -> 02:28] Google gives you a lot of extra room and they really actually like it when you use that. And
[02:28 -> 02:33] not only not only when you put those types of things in your ads, do they stand out more,
[02:33 -> 02:40] but it can actually land you more business and get you a cheaper cost per click on your ad.
[02:40 -> 02:43] That's all you got to say. You're not giving away the farm. You're just telling them why they
[02:43 -> 02:48] need to change those. And then you say, and being in the industry, I'd love to help you out if
[02:48 -> 02:52] you're interested. And if you're not, I completely understand and you won't receive another email
[02:52 -> 02:56] for me. So right here, you're just letting them know, hey, you're reaching out once and you're kind
[02:56 -> 03:01] of doing a pull away. I'm not going to contact you again. If you don't want my help, I'll go
[03:01 -> 03:07] somewhere else. So if you are interested though, please reply back or you can call me directly at
[03:07 -> 03:11] and insert your phone tracking number there. Why do you want to insert the tracking number?
[03:12 -> 03:18] Because if somebody does call that number, you want to make sure that on your phone, it comes across
[03:18 -> 03:24] as website lead or email lead or whatever. So you don't just see some random number and you're like,
[03:24 -> 03:30] at spam and you don't answer it. You want to make sure that that number is something that's going to
[03:30 -> 03:34] stand out to you and you're like, Oh, I got to drop what I'm doing. I need to put my sales hat on and
[03:34 -> 03:40] I need to answer this call. So if you are interested, please reply back or call me at that tracking
[03:40 -> 03:45] number. If not, no worries. I really hope this email helped you. Once again, you're just letting
[03:45 -> 03:50] them know, Hey, free help. Okay, I'm not going to bother you. Have a wonderful rest of your day.
[03:50 -> 03:57] Sincerely, your name, your agency name, once again, your tracking phone number and your email address.
[03:58 -> 04:06] Now, if you want to take this a step further, you do all of this by video. And what I mean by that is
[04:06 -> 04:11] you literally can read this script. So but you look in the camera and say, I just want you to
[04:11 -> 04:17] know this is not automated. I wanted to reach out to you directly and let you know I'm the owner of
[04:17 -> 04:23] Manseini Digital. I saw I was researching plumbing businesses. I came across your ad and I noticed
[04:23 -> 04:28] and you can literally draw on the screen, right? You can take your recording this. You can say,
[04:29 -> 04:37] let's go here. So you can open it up and you can say, I saw your ad here. I want you to know I did
[04:37 -> 04:43] not click it because I understand that, you know, I know how annoying that can be. But I noticed you
[04:43 -> 04:49] didn't have your phone number here. And that actually helps drive a lot of leads to businesses,
[04:49 -> 04:55] as well as you are missing some things that what we call Google ad extensions. And that's extra
[04:55 -> 05:00] real estate that Google gives you actually can help your can increase your conversion rates. And
[05:01 -> 05:05] you know, I noticed both those things missing and I just wanted to point it out and let you know,
[05:05 -> 05:11] if you need some help with your ads, I'd be more than happy to help you. If not, don't sweat it.
[05:11 -> 05:15] I'm not going to, you know, keep bothering you. I just noticed that and I wanted to reach out.
[05:16 -> 05:20] See how easy that is? And then you can go back into reading your script and say,
[05:21 -> 05:29] you know, if you are just reply back and let me know, or you can call me at whatever and tell
[05:29 -> 05:36] them your phone number. If not, no worries. I really hope this quick video helped you out. And you take
[05:36 -> 05:41] a screenshot of that video. So you can just say something like, I want you to know, this is not an
[05:41 -> 05:46] automated email. My name is Mike Manstein. I'm the owner of Manstein Digital. I was researching
[05:46 -> 05:50] plumbing businesses. I came across your ad. I noticed a problem with the ad. Please know I did not click
[05:50 -> 05:58] it. I know how annoying that can be when they're not customers. I saw that there were a couple of
[05:58 -> 06:13] problems with the ad and I made a quick video for you about it. Here's the link.
[06:14 -> 06:28] And it's a YouTube video. So you know, it's a safe link to click. All right, you're just letting
[06:28 -> 06:33] know you're not trying to get them, you know, find out their financial information and you post
[06:33 -> 06:40] that link there. But you could post the picture as well of the video and that sometimes will help
[06:40 -> 06:47] get people going on it. Now, sometimes I would, you know, maybe you want to leave this here or not.
[06:47 -> 06:51] Maybe you just want to have a picture of the ad without the marks and then walk them through
[06:51 -> 06:57] what's wrong with their ad. So those are two really good ways. Now, if I was starting over,
[06:57 -> 07:02] it takes a little bit more time. And you know, the first couple of times it might take you longer
[07:02 -> 07:07] because you're new to it and you're just not that comfortable with it yet. But the videos are a nice
[07:07 -> 07:13] touch and they can really give you a great bang for your buck because these people are seeing your
[07:13 -> 07:16] personality. They're seeing if they're, you know, what kind of person you are, if they'd want to
[07:16 -> 07:23] work with you how, how you speak and how professional you are. But do not get caught up on this. I know
[07:23 -> 07:28] how people will sit there and say my hair doesn't look good. I just don't, I'm coming across weird on
[07:28 -> 07:33] camera. You know, if you're comfortable on camera and it's not a big deal, use the video method.
[07:33 -> 07:39] Otherwise, just use the straight email method and go that way. All right, hope that helps. See you in
[07:39 -> 07:46] the next video.

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--- FULL TRANSCRIPT ---
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All right. I know a number of you asked me this during the training and I want to get this out to you right away on my email template. Now remember this is for when I'm emailing somebody about trying to, you know, go and look for business. These are my words. You tailor this however you want. I'm going to go through this and show you exactly how I would do this. There are some points you have to have in here. I had an old template that I used and I was able to find it but obviously that was quite a while ago and I think I've just, you know, as I've gotten more experience this version would work out better and I actually did recently do this. You know, not that long ago with a company I did want to work for and it actually worked. So what I would do is you're doing your research and you're going through Google and you find, you know, you're going through plumbers and you see that this guy is missing a phone number and he's got no ad extensions. So we use that snipping tool. That's what it's called on PC on Mac. I'm not sure what it is but it's a free little thing. If you don't have it, you can download this to your PC. It's easy but I like it because you can take a picture of the ad and then you can draw on it. So you click the little pen and you can circle the fact that their phone number is not there and then you can also, you know, write down that there's no put that there's no extensions, just copy and you paste it right into your email. So you want it to go after this spot. So I'll walk you through this and you see hi, Jim, Joe, Mr. Smith, whatever. I want you to know this is not an automated email. This is important right here. You want to let them know this is not automated, you're reaching out to them directly. My name is Mike Mancy. I'm the owner of Mancy Knee Digital. I was researching plumbing businesses and I came across your Google ad and I noticed a problem with the ad. This is the next part. This has to be in there. And please note, I did not click it. I know how annoying that can be when people click your ads and they're not customers. Actually, this I spelled their wrong. There we go. And they are not customers. And then you post the ad here. Here it's got all of our modifications on it. And you say, I saw that there was no phone number on the ad and you had no ad extensions on there. Google gives you a lot of extra room and they really actually like it when you use that. And not only not only when you put those types of things in your ads, do they stand out more, but it can actually land you more business and get you a cheaper cost per click on your ad. That's all you got to say. You're not giving away the farm. You're just telling them why they need to change those. And then you say, and being in the industry, I'd love to help you out if you're interested. And if you're not, I completely understand and you won't receive another email for me. So right here, you're just letting them know, hey, you're reaching out once and you're kind of doing a pull away. I'm not going to contact you again. If you don't want my help, I'll go somewhere else. So if you are interested though, please reply back or you can call me directly at and insert your phone tracking number there. Why do you want to insert the tracking number? Because if somebody does call that number, you want to make sure that on your phone, it comes across as website lead or email lead or whatever. So you don't just see some random number and you're like, at spam and you don't answer it. You want to make sure that that number is something that's going to stand out to you and you're like, Oh, I got to drop what I'm doing. I need to put my sales hat on and I need to answer this call. So if you are interested, please reply back or call me at that tracking number. If not, no worries. I really hope this email helped you. Once again, you're just letting them know, Hey, free help. Okay, I'm not going to bother you. Have a wonderful rest of your day. Sincerely, your name, your agency name, once again, your tracking phone number and your email address. Now, if you want to take this a step further, you do all of this by video. And what I mean by that is you literally can read this script. So but you look in the camera and say, I just want you to know this is not automated. I wanted to reach out to you directly and let you know I'm the owner of Manseini Digital. I saw I was researching plumbing businesses. I came across your ad and I noticed and you can literally draw on the screen, right? You can take your recording this. You can say, let's go here. So you can open it up and you can say, I saw your ad here. I want you to know I did not click it because I understand that, you know, I know how annoying that can be. But I noticed you didn't have your phone number here. And that actually helps drive a lot of leads to businesses, as well as you are missing some things that what we call Google ad extensions. And that's extra real estate that Google gives you actually can help your can increase your conversion rates. And you know, I noticed both those things missing and I just wanted to point it out and let you know, if you need some help with your ads, I'd be more than happy to help you. If not, don't sweat it. I'm not going to, you know, keep bothering you. I just noticed that and I wanted to reach out. See how easy that is? And then you can go back into reading your script and say, you know, if you are just reply back and let me know, or you can call me at whatever and tell them your phone number. If not, no worries. I really hope this quick video helped you out. And you take a screenshot of that video. So you can just say something like, I want you to know, this is not an automated email. My name is Mike Manstein. I'm the owner of Manstein Digital. I was researching plumbing businesses. I came across your ad. I noticed a problem with the ad. Please know I did not click it. I know how annoying that can be when they're not customers. I saw that there were a couple of problems with the ad and I made a quick video for you about it. Here's the link. And it's a YouTube video. So you know, it's a safe link to click. All right, you're just letting know you're not trying to get them, you know, find out their financial information and you post that link there. But you could post the picture as well of the video and that sometimes will help get people going on it. Now, sometimes I would, you know, maybe you want to leave this here or not. Maybe you just want to have a picture of the ad without the marks and then walk them through what's wrong with their ad. So those are two really good ways. Now, if I was starting over, it takes a little bit more time. And you know, the first couple of times it might take you longer because you're new to it and you're just not that comfortable with it yet. But the videos are a nice touch and they can really give you a great bang for your buck because these people are seeing your personality. They're seeing if they're, you know, what kind of person you are, if they'd want to work with you how, how you speak and how professional you are. But do not get caught up on this. I know how people will sit there and say my hair doesn't look good. I just don't, I'm coming across weird on camera. You know, if you're comfortable on camera and it's not a big deal, use the video method. Otherwise, just use the straight email method and go that way. All right, hope that helps. See you in the next video.

